WHO WE AREFifth Column are the people who will get you into the nations newspapers, radio broadcasts and t.v. bulletins.We believe the key to good public relations is ensuring the simple things are done right.We will not seek to provide you with complex, multi-layered PR strategies. Instead, we will place you and your organisation where you need and deserve to be – at the heart of the news agenda. Daniel Hodges , DirectorDaniel has almost almost 15 years of front line national and international media management experience.Working as a consultant and in-house, Daniel has worked on high exposure media campaigns in the Political, Private, Retail, Trade Union and Voluntary Sectors. The most proactive press officer in the business. He can get a front page story out of anything” (PR Week, 28 February, 2003) Atul Hatwal, Business Development ManagerAtul has over a decade of policy, public relations and management consultancy experience in the Public, Private and Voluntary Sectors.“He is the most professional and innovative advisor I have had the privilege of working with” Glenda Jackson MP, Mayors Cabinet Advisor On Homelessness, January, 2004)”
WHAT WE DOThe key to Fifth Column’s approach is the concept of ‘News Driven PR’. We will assist you in managing the media in a simple but effective way, by placing stories crafted by yourself into the news pages and onto the T.V. and radio bulletins.In an era where journalists have become suspicious and sceptical about traditional ‘soft’ public relations initiatives, ‘News Driven PR’, is now the most effective way of projecting your message to your client groups.” Generating IncomeThe competition for funding is always intense. By providing your organisation with high Level national media exposure Fifth Column can bring you and your projects directly to the attention of your key budget holders. ’News Driven PR’ effectively grants you free marketing access to the most significant national media outlets. Building PartnershipsAll major public bodies and private corporations now place a premium on external communications and media management. By demonstrating your ability to successfully manage high profile national media initiatives, ’Fifth Column’, will be promoting you and your organisation as the perfect potential partner.” Policy InfluenceWe are all aware of the impact the national media has on policy making processes at National, Regional and even Local level. Through an effective, targeted, ‘News Driven’ campaign, ‘Fifth Column’, can directly assist you and your organisation in the attainment of specific campaigning or policy objectives. Resource AllocationAllocation of resources, from National, Local or CSR budgets is always limited. ‘Fifth Column’ can enable you to drive and harness the prevailing media agenda in a way that will raise the political and public awareness of specific initiatives or issues, and by extension, enhance resources in those areas of direct relevance to you and your organisation. Success ManagementA successful communications initiative will highlight your achievements to a wide external audience. But in addition, ‘Fifth Column’, can integrate your communications initiatives with your overall objectives in a way that will highlight and promote the individual contributions of all sectors of your organisation. WHAT WE'VE DONEFifth Column will deliver your communications strategy in a simple structured and targeted manner. We will audit your existing communications capacity, and identify your communications needs.We will generate a clear structure and timetable for deployment of your messages.We will monitor all output against rigorously defined pre-contract targets.Above all, we will deliver the high level National, Regional and Specialist media coverage that you and your organisation Communications AuditWe will: 1. Provide a comprehensive analysis of your existing media strategy to provide a Baseline Audit of your current communications capacity. 2. Produce a detailed Delivery Target Paper to outline precisely how your media strategy will be delivered. 3. Produce a Narrative Summary which will identify precisely which of your themes and projects are attractive to the media, and how they can be structured to most effectively drive your communications messages. Content DevelopmentWe will: 1. Integrate your key managers and officers into the media strategy through use of Fifth Column’s unique, ’Newsroom Model’. 2. Draw up a comprehensive and structured Media Activity Grid to enable you to appropriately monitor and manage your communications delivery. 3. Provide Media Training Modules for all key staff involved in the communications strategy, to enable them to fully understand and participate in the deployment of relevant messages. StoryboardWe will: 1. Produce a Storyboard for each individual media initiative, to detail how each story will be packaged, which media outlets will be targeted and what the projected message outcomes are. 2. Draw up a Delivery Target Assesment which will clearly identify how each new media initiative will advance the agenda and objectives of you and your organisation. 3. We will provide comprehensive Media Event Management which will handle all aspects of the launch of each initiative Telling Your StoryWe will: 1. Ensure our Media Monitoring service will provide an extensive and detailed analysis of all aspects of your media coverage. 2. Produce a detailed Impact Evaluation to measure specific initiatives against pre-launch success criteria and the overall communication strategy against agreed delivery targets. 3. Our AVE Analysis will provide a clear commercial assessment of the coverage generated by individual initiatives, and of your communications strategy as a whole. Project ManagementThroughout the tenure of our contract, Fifth Column will guarantee levels of project management that will: 1. Ensure each phase is completed on cost, within schedule. 2. Minimise risks and handle issues efficiently and effectively. 3. Ensure delivery targets are met or exceeded. DeliveryFifth Column will use our extensive National, Regional and Local media contacts to deliver high profile coverage for you, your organisation and its’ agenda. OUR SERVICEFifth Column have over twenty years collective news lead PR experience. And in an era when journalists have become cynical of traditional ‘soft’ public relations initiatives, ‘news lead PR’, is the most effective way of getting your message across. The buttons on this page will demonstrate precisely how Fifth Columns approach has benefited our existing clients; and will benefit you. “The trendy new restaurant could change the face of British catering…” “The punters enjoyed dining out at a place with heart…” “…they have overturned existing ideas about how Government funding and inner-city regeneration should work…” “…she is keen to share credit for the venture with Gordon D’silva, the “whirlwind” who brought her on to his charity Training For Life…”
|